Your K-beauty starting point
Find what fits your skin.
Not just what’s viral.
A simpler way to discover K-beauty skincare — with a selfie, your skin concerns, and product information you can actually understand.
Selected in Seoul.
Curated with soul.
Designed for the way people discover K-beauty today
The problem
Too many tabs.
Too little certainty.
A product can be everywhere and still leave you wondering: “Will it work for my skin?”
“Is this actually right for dry, sensitive skin?”
“Is this a real review or just an ad?”
“What does this ingredient really do?”
Why My Seoulection
From discovery
to confidence.
My Seoulection brings the signals you already look for into one clear starting point.
Our curation principle
Selected in Seoul.
Curated with soul.
Product candidates are not selected by popularity alone. We consider current trends in Korea, creators’ firsthand use, the level of sponsored content, and the depth and usefulness of their explanations.
See your skin profile
Use your stated skin type and concerns together with visual signals from your selfie.
Get recommendations that fit
Match your needs with ingredient and product data — not popularity alone.
Understand before you buy
Explore the why behind every recommendation with clear, useful context.
How it works
Your routine starts
with you.
Four clear steps from product discovery to a more confident choice.
Privacy, clearly
Your photo is a starting point,
not a product.
We know a selfie is personal. Your original selfie is temporarily processed for skin analysis and is not retained after the analysis is completed.
No AI training
Your selfie is not used to train or fine-tune AI models.
You stay in control
You can request deletion of your account or analysis data at any time.
Before you begin
Clear answers to
important questions.
We want you to understand what My Seoulection does — and what it does not do.
01 Privacy Policy ＋
We collect the information needed to provide your skin analysis and recommendations. The original selfie is temporarily processed for analysis and is not retained after the analysis is completed. We may store the resulting analysis data, such as skin type, concerns, and scores, to provide and reproduce your results.
View full Privacy Policy ↗02 Terms of Use ＋
My Seoulection provides informational skincare recommendations to help you explore K-beauty products. By using the service, you agree to use the recommendations as general information and to make your own purchasing decisions.
View full Terms of Use ↗03 AI & skin-analysis disclaimer ＋
Skin analysis is an assistive estimate based on a selfie and your answers. It is not a medical diagnosis, dermatological examination, or treatment recommendation. Results can be affected by lighting, camera quality, makeup, and other conditions. Please consult a qualified professional for medical concerns.
Read the full AI disclaimer ↗Frequently asked
Still curious?
What does My Seoulection do? ＋
What information do I share? ＋
Is the selfie stored or used for AI training? ＋
Are the recommendations medical advice? ＋
How are products selected? ＋
Can I delete my data? ＋
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